Home - Bethany Ramos

Bethany Ramos

Senior Copywriter

Content Manager

Content Strategist

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I make words sing

A bit about me

I'm a copywriter, editor, marketer, and manager, fluent in human and algorithm.

I have worked in in-house marketing teams and in a fast-paced, multi-client digital agency setting. I write and develop content that isn't just fun to read—it performs.

Whether I'm crafting web copy, managing editorial calendars and writers, or optimizing for SEO, I bring a data-driven approach to storytelling that engages audiences and drives business growth.

Specialties: copywriting/UX writing, editing, blogging, technical writing, enterprise content writing, B2B, SEO, WordPress, Salesforce, email marketing, and social media marketing.

Email: bethanybethanyco@gmail.com
Phone 210.380.9509

Impact

$877M in new loan applications from digital campaigns

1M total pageviews post-blog launch

2M impressions on LinkedIn

12K clicks on social campaigns

Certifications

Testimonials

Bethany possesses a remarkable blend of creativity and expertise in copywriting. Within our marketing team, she was instrumental in charting our course, devising innovative strategies, and developing content content that bolstered our creative efforts, social media outreach, content initiatives, and digital marketing campaigns locally and nationally.

Ken Lenneman

CMO at Academy Mortgage

Bethany is the epitome of a team player. She doesn’t need to be ‘managed.’ If you give her the vision and set the parameters that matter to you, she will exceed your expectations. Any organization that considers Bethany for a position would be blessed by your efforts.

Logan Jenson

Sr. Vice President at Academy Mortgage Corporation

I had the privilege of working closely with Bethany on various marketing projects, and her contributions were invaluable to our team's success. Bethany consistently impressed us with her ability to think outside the box and generate innovative ideas for our marketing materials. Her creativity breathed new life into our campaigns and helped us effectively communicate our message to our target audience.

Chelsea O'Connor

PMP at Guild Mortgage

Resume

Experience

2024

Marketing copywriter

Guild Mortgage

Crafted compelling and persuasive marketing copy for various channels including websites, social media, email campaigns, and print materials.
Collaborated with cross-functional teams to develop creative concepts and strategies that aligned with brand guidelines and marketing objectives.
Researched target audience demographics, market trends, and competitor analysis to inform content development and ensure messaging resonated with the intended audience.
Wrote engaging headlines, taglines, and calls-to-action that captured attention and drove customer engagement.
Optimized website content using SEO best practices to improve organic search rankings and increase website traffic.

2024

Content specialist

Explore Digital

Developed clear, compelling marketing copy to effectively promote clients' products and services in a variety of industries.
Drafted and organized content based on established content management processes.
Submitted SEO- and UX-optimized copy to supervisors for review and approval.
Collaborated with marketing and design teams to optimize website copy, ad content, blog posts, and other materials.
Performed keyword research and applied SEO best practices to create high-traffic, conversion-focused content.

2024

Marketing copywriter and content manager

Franklin Madison

Wrote compelling B2B content for a full range of channels, leveraging data-driven insights and SEO best practices to position the brand as a thought leader.
Analyzed and crafted ad and content marketing strategies, launching integrated marketing campaigns that align with business objectives.
Developed and executed comprehensive content calendars.
Led content creation and distribution strategies.
Drove lead generation through paid LinkedIn advertising.
Created new lead gen strategies using Salesforce.

2022 - 2024

Senior copywriter

Academy Mortgage

Generated over $877M in new application volume by writing and implementing high-converting digital ad campaigns.
Led development of compelling content for various channels, including websites, social media, and marketing materials to engage target audiences and drive conversions.
Mentored junior copywriting staff by providing guidance on best practices. Analyzed performance metrics of written content to identify opportunities for optimization and increased engagement.
Independently managed corporate website's blog calendar from content creation to publication.
Wrote all email and advertising campaigns, flyers, brochures, social media copy, and landing pages exclusively for loan officers.

2016-2022

Creative copywriter

Cornerstone Home Lending

Launched, single-handedly wrote, and ran the company blog, yielding 1M total pageviews.
Wrote and concepted email and ad campaigns, flyers, brochures, and social media copy.
Responsible for all creative content as the full-time staff writer, including web, news, blog, and headlines.
Worked with the marketing department closely to create new, unique, informative, and compelling content related to the financial sector and mortgage lending industry.

2010-2021

Newsletter editor and email marketer

Body Ecology

Acted as chief editor and creator of weekly newsletter with 50K+ subscribers and all website content.
Crafted compelling headlines and copy while ensuring content was engaging, informative, and tailored to target audience.
Oversaw layout, design, and formatting of newsletter to enhance readability.
Monitored and reported on newsletter performance metrics.

2013-2020

Editor-in-chief

Naturally Healthy Publications

Chief editor of online, print, e-book, Kindle, newsletter, magazine, and product data catalog content.
Managed writers, assigned content topics, and oversaw brand design, copy, and legal claim requirements to meet international standards for new products.

2014-2016

Staff writer and article editor

SheKnows.com

Responsible for daily article refreshes, content revision, and formatting and HTML changes as assigned by editors and the SEO department.
Responsible for writing daily news/evergreen content for Parenting, Health, Sex/Love, Food, Pets, Home and Living channels.

See full job history.

Published Works