Led content creation and strategy on an enterprise marketing team across Banking, Mortgage, Insurance, and over a dozen ABAs (Affiliated Business Arrangements), managing copywriters, social media creators, and interns.

• Collaborated with design, product, and sales teams to launch a new brand “Cornerstone ONE,” integrating Banking, Mortgage, and Insurance divisions
• Increased email open rates by 30%+ within the first 6 months through targeted strategy and A/B testing; maintained external email open rates consistently above industry average at the enterprise level for multiple business units
• Launched a PR strategy that achieved press pickup rates 850% higher than the industry average, expanding press audience reach to over 100M
• Improved CTRs by 30%+ over industry average through rigorous A/B testing of headlines, CTAs, and content formats
• Led cross-functional content calendar planning and manage editorial workflows across blog, social, email, and ad campaigns; maintained SEO and GEO enterprise blog traffic at 1.5 times industry average
• Presented monthly performance reports and insights directly to executive leadership to shape ongoing strategy

• Developed clear, compelling marketing copy to effectively promote clients' products and services in a variety of industries.
• Drafted and organized content based on established content management processes.
• Submitted SEO- and UX-optimized copy to supervisors for review and approval.
• Collaborated with marketing and design teams to optimize website copy, ad content, blog posts, and other materials.
• Performed keyword research and applied SEO best practices to create high-traffic, conversion-focused content.

• Wrote compelling B2B content for a full range of channels, leveraging data-driven insights and SEO best practices to position the brand as a thought leader.
• Analyzed and crafted ad and content marketing strategies, launching integrated marketing campaigns that align with business objectives.
• Developed and executed comprehensive content calendars.
• Led content creation and distribution strategies.
• Drove lead generation through paid LinkedIn advertising.
• Created new lead gen strategies using Salesforce.

• Generated over $877M in new application volume by writing and implementing high-converting digital ad campaigns.
• Led development of compelling content for various channels, including websites, social media, and marketing materials to engage target audiences and drive conversions.
• Mentored junior copywriting staff by providing guidance on best practices. Analyzed performance metrics of written content to identify opportunities for optimization and increased engagement.
• Independently managed corporate website's blog calendar from content creation to publication.
• Wrote all email and advertising campaigns, flyers, brochures, social media copy, and landing pages exclusively for loan officers.

• Launched, single-handedly wrote, and ran the company blog, yielding 1M total pageviews.
• Wrote and concepted email and ad campaigns, flyers, brochures, and social media copy.
• Responsible for all creative content as the full-time staff writer, including web, news, blog, and headlines.
• Worked with the marketing department closely to create new, unique, informative, and compelling content related to the financial sector and mortgage lending industry.

• Acted as chief editor and creator of weekly newsletter with 50K+ subscribers and all website content.
• Crafted compelling headlines and copy while ensuring content was engaging, informative, and tailored to target audience.
• Oversaw layout, design, and formatting of newsletter to enhance readability.
• Monitored and reported on newsletter performance metrics.

• Chief editor of online, print, e-book, Kindle, newsletter, magazine, and product data catalog content.
• Managed writers, assigned content topics, and oversaw brand design, copy, and legal claim requirements to meet international standards for new products.

• Responsible for daily article refreshes, content revision, and formatting and HTML changes as assigned by editors and the SEO department.
• Responsible for writing daily news/evergreen content for Parenting, Health, Sex/Love, Food, Pets, Home and Living channels.